It is rare that I get a chance to speak to all of our customers, current and prospective, partners and employees at one time, so I hope you take a moment to read this overview of Ozone International and our WhiteWater technology.

Firstly, I want to thank all of our customers for a fantastic year which saw our WhiteWater technology adoption climb to an all-time high. After 9 years in business, Ozone International has expanded our food processing customer base to almost 200 WhiteWater users in 10 countries. Our nationwide field service infrastructure and new internet monitoring program allows us to responsively serve our customers using our own factory service trucks and trained technicians. You won’t find a more dedicated and diligent service team in the food processing industry.

Over the past few years we have witnessed a dramatic transformation in the Ozone International business model from primarily capital equipment sales to full service operating leases. We decided to do this for a variety of reasons, the main one being long term customer satisfaction and our desire to eliminate the hurdles for our customers to adopt our WhiteWater Technology. Our full service “WhiteWater Solutions” business model has reinforced our long term commitment to our customers and our own commitment to being a true solutions provider and not just an equipment supplier.

SEASONALITY
Over the years, many of the market segments we serve have demonstrated a strong element of seasonality to their adoption and utilization of our WhiteWater Technology. It seems that every year, February through the end of October is extremely busy for our manufacturing, installations, training and field service teams. Many of you have seasonality to your businesses. That being the case, we all search for ways to spread out demand throughout the calendar year to better serve our customers as efficiently and effectively as possible. Unfortunately, we cannot control the needs for installations, training and service as those tend to coincide directly with the seasonality of your processing year.

To better serve our customer needs and timelines in manufacturing schedules I propose a solution that works for everyone. The details of this solution are outlined below.

OI PRICING AND SALES OFFER (SAVE UP TO 20% ON 2012 WHITEWATER SYSTEMS)
Throughout 2011,Ozone International has experienced and absorbed steady increases in vendor pricing coupled with defined peak periods where OI resources are pushed to the limit. This results in longer lead times, higher manufacturing costs and higher prices being passed on to the customer. In an effort to deliver the maximum value to our customer base and to “smooth out” the peaks and valleys of our year, Ozone International is offering a “No-Money Down Ozone Price Freeze Plan.”

Here is how it works:

1. OI will honor all existing 2011 proposals for any orders placed in 2011 regardless of the 2012 delivery date.
2. Order before the end of 2011, no money down and estimate the month for 2012 delivery.
3. OI will honor existing pricing and guarantee delivery .
4. All you have to do is notify your sales representative and they will work with you on the details.

THE FUTURE
Ozone International continues to grow because we provide an excellent value to our customers and we operate by one simple philosophy which is that “We do what we say.” The future of the growth at Ozone International is limitless if we adhere to that principle every day. We are looking forward enthusiastically for the food industry to join us in our continued quest to improve food safety, food quality and reduce chemical usage in food processing.

Thank you for your business and I wish you all a prosperous 2012.

Regards,

Jon Brandt
President
Ozone International